Ten years ago, Cowboy Ventures founder Aileen Lee coined the term “unicorn” to describe startups that reached $1 billion valuation. At the time, there were only 39 startups on the list, but cut to today, where more than 500 companies now live on the list.
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Not only did the number of unicorns boom, but also what they’re focused on shifted: The pendulum swung hard in the direction of B2B startups over the last decade — but the thing with pendulums is that eventually they swing back.
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Startups have limited time to engage their audience, which is why it’s critical for founders to make their pitch persuasive from the start, according to Bill Reichert, a partner at Pegasus Tech Ventures.
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Courtesy by: TechCrunch